End-to-end project management for all primary research activities

Chemical & Materials Consumer Goods & Services Agriculture IT & Media Packaging Healthcare & Pharmaceutical Food & Beverage Energy & Power Semiconductor & Electronics Automotive & Transportation Automation & Process Control Aerospace & Defense Industrial Machinery

CATI CAWI Brand Health C Sat Campaign Efficacy Category Mapping Central Location Testing Competitve Analysis Consumer Behavior Consumer Immersion Customer Feedback Lapsage Study Product Test Concept Test

Secondary Research Advisory & Business Consulting BI & Analytics

• Determine High-Growth Opportunity Geographies by using trend analysis and in-depth market research

• To guarantee a smooth market entry, assess the business environments and regulatory frameworks unique to each country

• Find the best time to go to market to get the most impact and a competitive edge

• To reduce uncertainty and increase return on investment, evaluate the risks associated with new market investments

• Create data-driven market entry plans that are specific to your target market and industry

• Describe successful go-to-market strategies that take into account the demands of the target market and audience

• To increase market reach, optimize partnership strategies, joint ventures, and distribution channels

• Create thorough financial models and business cases to back up investment choices

• Develop Data-Driven Packaging and Pricing Strategies to Boost Competitiveness and Profitability

• To find bottlenecks and enhance touchpoints throughout the purchasing cycle, map customer journeys

• Utilize feedback analysis and focused surveys to gauge customer satisfaction, loyalty, and brand perception

• For useful insights, compare competitor comparison data with benchmark customer experience (CX) practices and performance metrics

• Create experience-driven growth strategies that boost long-term client engagement and brand equity

• Utilize analytics and performance-based KPIs to gauge the effectiveness of your partners and channels

• To improve output and build stronger relationships, evaluate distributor alignment and satisfaction

• Reduce gaps, overlaps, and inefficiencies by putting strategic channel planning into practice

• To gain a competitive edge, compare distribution models to industry best practices

• To find your strengths and areas for improvement, compare your ESG performance to that of your industry peers

• Find High-Impact Sustainability Opportunities that promote governance, social, and environmental value

• Provide accurate data and metrics for ESG reporting to satisfy stakeholder and regulatory requirements

• For long-term growth and a competitive edge, incorporate ESG into your long-term business plan

• Determine areas for cost optimization and margin improvement by conducting a thorough operational analysis

• Create business continuity plans based on scenarios to guarantee resiliency in changing market conditions

• Make data-driven operating and business plans to help with resource allocation and decision-making

• Align operations with financial and strategic objectives to optimize productivity and sustain long-term expansion

• To increase lifetime value, find opportunities for cross-selling and upselling across client segments

• For long-term company growth, target underserved end markets and find new use cases

• To increase client penetration and fortify relationships, raise share-of-wallet

• Use customer feedback to inform loyalty and retention tactics that work

• Determine Strategic Acquisition Targets using in-depth market research and industry mapping

• To optimize deal value, perform synergy analysis and commercial due diligence

• For smooth transitions, oversee post-deal integration and conduct valuation benchmarking

• Create reports and business models of investor caliber to aid in well-informed investment choices

• Create decision-maker maps and targeted B2B prospect lists to expedite lead generation

• Give sales teams customized notes and account briefs so they can interact with clients in a personalized way

• To find and fix conversion bottlenecks, examine sales KPIs

• To optimize revenue potential, put key account planning and targeting strategies into practice

• To find transformational opportunities, evaluate technology readiness and digital maturity

• Examine how social and technological trends are influencing business models in the future

• Use financial modeling to assess digital investments in order to make ROI-driven decisions

• Utilize Back-End Technology Stakeholders and create adoption plans for seamless implementation

• To find unrealized market potential, do opportunity analysis and ecosystem mapping

• For strategic positioning, assess market concentration and competitive structures

• Examine the product portfolios, pricing, and market positioning of competitors in various geographical areas

• Evaluate the key players' financial performance in relation to industry norms

• To predict changes in the market, identify disruptive patterns and competitive threats

• Use trend analysis and technology mapping to find whitespace opportunities

• Use value chain and profit pool mapping to direct R&D investments for optimal return on investment

• Use industry benchmarks and expert insights to analyze innovation cycles

• Create Future-Ready Product Strategies that take into account changes in consumer demand and rivalry

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Primary Research

Our specialized, high-performing CX Team provides strategic focus on the fast-growing experience economy in India. Along with critical customer & market intelligence/insights, we also provide an unrivalled consultative–partner last mile approach with a quick turnaround time.

Steps in conducting research