End-to-end project management for all primary research activities

Campaign Efficacy

With today’s competitive landscape, brands are challenged to prove the effectiveness of their campaigns through quantifiable measures. At MarketGenics, our focus is on helping brands identify what works through Campaign Efficacy Research, which can assess, analyze and optimize marketing campaigns across all channels.

What We Provide
The Campaign Efficacy Research examines how successfully a campaign has impacted customer behaviors, brand image, and buyer intent. Campaign Efficacy Research uses a combination of qualitative and quantitative metrics and real-time analytics to provide insight into your campaign’s performance and return on investment.

Campaign Efficacy

Our Primary Objectives

  • Reach and Visibility Assessment for Campaigns: Study how far a campaign travels, and whether or not, the proper marketplace has been reached.
  • Engagement and Recall Measurement: Determine how engaged the audience was with the campaign’s message, whether it had been successfully remembered, and what type of positive feelings were generated.
  • Behavioral Analysis of Market Impact: To what extent do campaigns help shape the opinions, preferences, and subsequent purchasing decisions of consumers?
  • Brand Lift Measurement: To what extent did a campaign enhance people's view of a brand?
  • Return on Investment and Effectiveness Assessment: What campaign components had the highest return on investment? Where does a brand need to focus on optimizing?

Our Deliverables

Our methodology consists of several strategies combined, both qualitative and quantitative, which help us to get an overview of

  • Pre- and Post-Campaign Analysis
  • In-Market Consumer Direct Engagement
  • Digital Analytics and Social Listening
  • A/B Testing and Concept Evaluation
  • Important Findings and Suggested Actions
  • Evaluating Audience Sentiments
  • Detailed ROI & Brand Impact Report
  • Optimising Campaigns

Our approach

Our approach results in a comprehensive understanding of the performance of a campaign from every angle, online and offline.

Why Us?

MarketGenics has successfully worked with customers in the areas of FMCG, Retail, BFSI, Health Care, Lifestyle Brands etc.

National presence for both qualitative/quantitative studies

Rapid turnaround and data-driven insights you can act on

Fully/customised Research Frameworks developed specifically to fit your Campaign Objectives

Market Research • Surveys • PR

Get insights, visibility and validation — delivered fast and with zero hassle.

Whether you’re launching a product, testing a market, or strengthening brand credibility, MarketGenics handles everything—survey design, data collection, expert analysis, and press-ready reports.

  • ✓ End-to-end survey execution (PAN-India panels)
  • ✓ Insightful reports + press releases to boost brand visibility
  • ✓ Fast turnaround with expert guidance at every step

Talk to our team

Need a quick estimate, feasibility check, or a customised research+PR plan? Share your details—our team responds within one business day.

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