Unleash the potential of your brand with comprehensive market analysis
Conducting a brand health study requires careful planning, research, and analysis. By understanding the key drivers of brand health and developing strategies to improve it, companies can strengthen their position in the market and drive business growth.
A brand awareness study measures how well your brand is known and recognized by your target audience. It provides insights into how effectively your marketing efforts are reaching and resonating.
A brand loyalty study measures how loyal your customers are and what factors influence their loyalty. It helps improve customer retention and strengthen long-term relationships.
A brand equity study measures the overall value of your brand including reputation, loyalty, and financial impact. It helps improve competitiveness in the market.
A brand perception study evaluates how your brand is viewed by your audience and how it is positioned in the marketplace.
A brand association study measures the attributes and values linked with your brand and helps refine your brand’s unique value proposition.
A brand image study focuses on the visual and emotional impact of your brand, helping improve design, messaging, and identity.
We conduct a competitive analysis to understand how your brand is performing in the market. It's important to assess your competitors. Identify your main competitors and analyze their strengths and weaknesses, as well as their positioning strategies.
A brand health is a comprehensive assessment of the brand’s current status, including its identity, reputation, and customer perceptions. It may involve analyzing the brand’s visual identity, messaging, customer feedback, and other factors that influence brand perception.
Our team conducts both qualitative and quantitative research for a comprehensive brand health study.
Quantitative research involves gathering numerical data through surveys or other structured research methods, which can be used to measure brand awareness, customer loyalty, and other key indicators of brand health.
Qualitative research involves gathering non-numerical data through methods such as focus groups, in-depth interviews, and social media listening, which can provide valuable insights into customer perceptions and attitudes towards the brand, as well as identify potential areas for improvement.
Lastly, our team analyzes the data. Once the data has been collected, it’s important to analyze it to identify patterns and trends. This may involve using statistical analysis techniques or other methods to identify correlations between different variables.
Based on the findings of the study, we develop recommendations for improving the brand’s health. This may include revising the brand’s messaging, improving the customer experience, or investing in marketing campaigns to increase brand awareness.
Whether you’re launching a product, testing a market, or strengthening brand credibility, MarketGenics handles everything—survey design, data collection, expert analysis, and press-ready reports.
Need a quick estimate, feasibility check, or a customised research+PR plan? Share your details—our team responds within one business day.