DATA COLLECTIONS METHODOLOGIES

For any market research study, the quality of insights relies on the validity of the collection of data. The data collection methodologies used by MarketGenics for Primary Market Research Services are ethically and scientifically designed and executed to make our services reliable, accurate, and actionable. We make use of the quantitative scale, qualitative depth and industry experience to amplify real consumer, trade and stakeholder voices in various markets and industry domains.

Our Primary Data Collection Methodologies

Quantitative Data collection

We have large scale, organized, research designs that are used to measure awareness, usage, attitudes, satisfaction, and behavioral drivers.

Key methodologies include:

• Offline Surveys: Door-to-door, exit interviews, mystery shopping
• Interviews on the GO
• Telephonic Interviews (CATI)
• Online Surveys (CAWI)
• Central Location Tests (CLT)
• Product Usage Test and Home Placement Test (HUT)
• Opinion Polls
• Mystery Audit

Our quantitative research is meant to provide statistically sound findings in decision making in the areas of branding, pricing, product development as well as market expansion.

Qualitative Data Collection

We undertake immersive qualitative studies to grasp the why of why consumers and stakeholders act in a certain manner where we identify the reasons, perceptions, and unmet needs.

Qualitative methods are:

• In-Depth Interviews (IDIs)
• Focus Group Discussions (FGDs)
• Diad Interviews
• Ethnographic and Observational
• Opinion Leader Interviews
• Shopper Studies

The approaches assist brands in decoding emotional drivers, decision triggers, and latent expectations.

B2B & Trade Research

MarketGenics possesses excellent knowledge in the area of B2B, channel, and trade ecosystem research.

We engage with:

• Retailers & Distributors
• Wholesalers & Stockists
• The Contemporary Trade and E-commerce Partners
• Institutional Buyers/Influencers

Our trade research discloses the market forces, pricing facts, distribution issues, and expansion potentials.

Quality Assurance/ Compliance

MarketGenics does not compromise on data integrity. The field operations are based on multi-layered quality checks, such as:

• Real-time field monitoring
• Background checks and verification calls
• Categorical field teams that are trained

We follow the MRSI principles, data privacy standards, and ethical standards of research strictly.

Pan-India & Global Reach

Having an extensive field network in the urban, semi-urban and rural market, MarketGenics carries out studies both in India and in selected international markets, which make them culturally sensitive and market relevant.

Turning Data into Decisions

We combine our data collection with the advanced analytics, interpretation, and storytelling, which allows our clients to transform raw data into understandable and strategic business operations.

Partner with MarketGenics

Consumer insights, brand health tracking, pricing intelligence or market opportunity assessment, whichever is required, MarketGenics provides reliable primary data to make decisions with confidence.