DATA COLLECTIONS METHODOLOGIES

MarketGenics delivers deep, data-backed insights across key B2B sectors to empower decisions in rapidly evolving industries.

Primary Research
CATI CAWI

Marketgenics is the provider of world-level CATI services in India and provides professional tele-calling services for your clients.

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Secondary Research
Brand Positioning Strategy

The Brand Positioning & Strategy Services offered by MarketGenics create a solid foundation for brands to grow their business.

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Business Consulting
C Sat

Customer satisfaction, or CSAT, is a crucial market research indicator that expresses how happy customers are with particular interactions.

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BI Analytics
Category Mapping

MonitorThe goal of category mapping is to create a visual representation that allows researchers, businesses, and marketers to gain insights.

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Secondary Research
Category Understanding

Category understanding is important to dive deep into specific sections—such as brand, marketplace, consumer perceptions, consumer communication.

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BI Analytics
Central Location Testing

MarketGenics has extensive experience delivering central location testing services for the food and beverage industry across PAN India.

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Primary Research
Competitive Analysis

MarketGenics.co, a leading provider of competitive analysis and research services, is dedicated to assisting companies in navigating the complexity of their competitive landscape.

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Business Consulting
Consumer Behavior

At MarketGenics, we are aware of how crucial consumer behavior is to the development and success of your business.

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Business Consulting
Consumer Immersion

MarketGenics.co specializes in Consumer Immersion Studies, which provide brands with deep insights into their target audience’s habits, motivations, and demands.

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Primary Research
Customer Feedback

For every business, it is important to improve your existing product or service, as well as providing a better experience for your customers.

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BI Analytics
Lapsage Study

The Lapsage Study is an extensive research project intended to explore the complex dynamics of consumer behavior and industry trends across a range of businesses.

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Secondary Research
Packaging Research

The purpose of effective packaging for a product is not just to protect it but also to attract consumers, convey the value of the product to them, and influence their decision.

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BI Analytics
Product Test Concept Test

We are end-to-end service providers, from data collection to research report, all are executed through our internal resources, unlike other agencies in the market that depend on others for data collection.

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Secondary Research
Focussed Group Discussion

The purpose of effective packaging for a product is not just to protect it but also to attract consumers, convey the value of the product to them, and influence their decision.

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Primary Research
Diads (Couple Interviews)

For every business, it is important to improve your existing product or service, as well as providing a better experience for your customers.

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Business Consulting
Slice of life

MarketGenics.co specializes in Consumer Immersion Studies, which provide brands with deep insights into their target audience’s habits, motivations, and demands.

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Primary Research
Home Placement

Marketgenics is the provider of world-level CATI services in India and provides professional tele-calling services for your clients.

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Secondary Research
Interviews on the go

The Brand Positioning & Strategy Services offered by MarketGenics create a solid foundation for brands to grow their business.

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Business Consulting
Experts Research

Customer satisfaction, or CSAT, is a crucial market research indicator that expresses how happy customers are with particular interactions.

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BI Analytics
Footfall counts

MonitorThe goal of category mapping is to create a visual representation that allows researchers, businesses, and marketers to gain insights.

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Business Consulting
Mystery Audits

Customer satisfaction, or CSAT, is a crucial market research indicator that expresses how happy customers are with particular interactions.

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Primary Research
Mystery Shopping

Marketgenics is the provider of world-level CATI services in India and provides professional tele-calling services for your clients.

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BI Analytics
Online Polls

MonitorThe goal of category mapping is to create a visual representation that allows researchers, businesses, and marketers to gain insights.

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Secondary Research
Shop Simulation

The Brand Positioning & Strategy Services offered by MarketGenics create a solid foundation for brands to grow their business.

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