Brand Positioning & Strategy

Brand Positioning & Strategy

The most competitive businesses today differentiate themselves not only through their products or services but also by showing their customers where to place their trust; what value each company has to offer; how the public perceives each brand; and what emotional response consumers have toward that particular brand. At MarketGenics, we help brands understand who they are as a company and how consumers should select them as their brand of choice.

The Brand Positioning & Strategy Services offered by MarketGenics create a solid foundation for brands to grow their business, establish loyalty from their customers, and build a sustainable position in the marketplace.

Why is brand positioning important?

Creating an excellent brand isn't just about creating a logo and a tagline. Your brand is the area you occupy in the mind of the potential customer. Positioning properly will help you to:

1. Create a differentiating proposition versus your competitors.
2. Deliver a clear and concise value proposition to your target customers consistently.
3. Establish an emotional connection with your target audience.
4. Establish credibility and trust with your target audience.
5. Have a price point that reflects your premium product or service.
6. Provide higher profits in the marketing/sales arena and in the day-to-day operations of your organisation.

To ensure your brand's position remains meaningful and relevant to market trends, at MarketGenics, we use a data-driven, research-based method to gain insight into the market landscape and its competition; as well as into how your customers are expecting to interact with your business.

Our Brand Positioning & Strategy Framework

• Market & Competitor Analysis
• Customer Insight Mapping
• Brand Essence & Core Proposition
• Unique Value Proposition
• Brand Architecture Strategy
• Messaging Framework & Communication

What Makes MarketGenics Different?

• Research-Driven Strategy: The strategy is based on rigorous market research, consumer insight, CLTs, IDIs, and focus groups.
• Customised Approach: Each company and brand is different, so we create customized strategies—not templated ones.
• Holistic Brand Philosophy: We look at the entire brand; from positioning, to communication, to consumer experience--and beyond.
• Cross-Industry Expertise: We have extensive experience across many different industries including FMCG (Fast Moving Consumer Goods), Retail, Technology, Healthcare, Lifestyle, Finance, etc.

Who Can Benefit From Our Brand Positioning & Strategy Services?

• New businesses require clarification and identity
• Businesses that are expanding to other areas
• Businesses that are about to launch/pivot/reinvent their products
• Businesses competing vigorously/uncertain about their identities
• Businesses needing to enhance customer loyalty

Your company brand is your most valuable asset, so you should develop a strategy that is well-researched and forward-thinking. MarketGenics assists you in creating a strong emotional connection with your target market, providing value to the market, and being confident in the marketplace.