MarketGenics conducted an interesting consumer study that consisted of a blend test on two distinct alcohol blends of a reputed brand. The objective of the study was to get authentic consumer feedback on two distinct alcohol blends. This project highlights MarketGenics' ability to execute consumer research with precision, speed, and quality — all under controlled conditions.

What Was the Study About?

This study was simple but extremely imperative; it was a consumer survey to taste two liquor blends and the consumers have to tell what they thought about each liquor in the study. Each step of the study was planned in such a way so as to get unbiased, genuine responses — free from external influences.

The Work Flow 

To promote accuracy and consistency between each participant and the study in general, a composed research flow was followed in a venue where respondents were asked to give their feedback of the two blends.

 

• Serving Drinks: Each participant was served both blends with water.


• Neutralizing between drinks: Participants were offered neutralizers to cleanse their palates between tastings to ensure an equitable comparison. 


• Guided Sampling: Participants were encouraged to take a few sips of the liquor before answering any questions about the liquor. 


• Questioning Sequentially: Feedback for the first liquor was collected before participants were shown the second liquor in the study to prevent any abilities to cross compare the two liquors.

Research Methodology: Central Location Testing (CLT)

Central Location Testing (CLT) is an effective and widely used market research technique that invites participants to a controlled space, where participants can test the product and offer feedback while observing their reaction in real-time. CLT is a perfect way to ensure that environmental-related factors are stable and the gathered information is reliable and of high-quality.

In this study, MarketGenics utilized a luxurious hotel in Jaipur as the site for the study, allowing research participants the comfort, confidentiality, and environment to focus on the tasks. 

MarketGenics' Success Story

The overall CLT project was completed within four hours, which is an impressive timeline for this type of extensive research. 

Highlights of the CLT and interview process include:

• Location: Jaipur


• Overall participants: 60 respondents


• Interviewers: 4 members of the MarketGenics research team 


• We are delighted with how well we executed the clip, the successful task of meeting our client's expectations with actionable feedback and high quality, real-time participant feedback. 

Conclusion

This Liquor Testing Project highlights the ability of MarketGenics to deliver accurate, informed, and timely results. We are evolving our approach, but continuing our commitment to CLT. Together with planning, trained execution, and briefing participants towards the consumer process, we assist brands in determining the consumer appeal. 

If you are looking to identify what your consumers prefer, modify your product offering or improve brand perception, you can rely on MarketGenics to be your research partner.