As a global leader in the elevator and escalator industry, our client offers elevators, escalators, and automatic building doors, along with maintenance and modernization solutions that enhance the life cycle value of any building.

The client sought to conduct a study among various stakeholders to understand awareness levels, key drivers and barriers, and perceptions of their brand. The insights would help in shaping an effective market communication strategy.

MarketGenics, one of India’s leading market research firms, was selected to carry out this extensive brand health assessment.

Scope of Research

The primary objective of this study was to evaluate the overall health of the Elevator brand in India. The research also aimed to:

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  Assess current brand awareness and perception among the target audience.

  
  


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  Compare brand familiarity against competitors.

  
  


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  Measure the intention to purchase or recommend within a competitive landscape

  
  

Research Methodology

In order to achieve the study's purposes, the MarketGenics team utilized a mixed research methodology that comprised both qualitative and quantitative research. The target respondents included builders, general contractors, building owners, facility managers, real estate developers, housing association representatives, architects and technical consultants, and everyday elevator riders across property types. Feedback was collected from more than 1,200 respondents in the quantitative phase with the use of an online questionnaire, and the qualitative phase included interviews with 108 respondents to collect more in-depth responses and perspectives.

Locations Covered

Delhi, Noida, Gurugram, Chandigarh, Kolkata, Ahmedabad, Mumbai, Pune, Nagpur, Hyderabad, Bengaluru, and Chennai

To Sum Up

MarketGenics completed this research project with precision and professionalism – from questionnaire design and field execution through to analysis and reporting, the project was completed in under one month, in full compliance with the client's timeline and keeping the client apprised.

The data collected from numerous sources was systematically analyzed to create an action-oriented detailed brand health report. The final defining report captured and presented all of the insights to the client, detailing the brand's current market position, customers' sentiments and opportunities for growth.