Home / Blogs / Adoption of Smart Pet Devices: From GPS Collars to AI-Driven Feeders

Adoption of Smart Pet Devices: From GPS Collars to AI-Driven Feeders

By Debashish | June 5, 2025







Adoption of Smart Pet Devices: From

GPS Collars to AI-Driven Feeders













Adoption of Smart Pet Devices: From GPS Collars to AI-Driven Feeders













People are using smart pet devices like GPS collars and feeders. These devices are dependent on technology that affects our day to day life in unexpected ways. Technology has also started to influence the way people take care of their pets as technology has taken over the way we live. Pets are seen more like family now, which led to a rise in these devices. GPS collars help owners find runaway dogs, and feeders powered by AI make sure cats get their meals on time. These tools are moving beyond being optional items to something people depend on.



It’s no surprise that something once seen as a quirky trend is now becoming something people need. Pet owners look for instant updates, health tracking, and easier ways to handle everyday care. While there’s plenty of excitement, challenges like high prices tricky tech, and privacy issues remain part of the picture. This market is expanding, but adopting it fully still has its challenges. We can dive deeper into this field by taking a closer look through MarketGenics.



Adoption of Smart Pet Devices 1



An Expanding Market with Room to Explore



According to a new market report by MarketGenics, the global pet tech market had reached an approximate of USD 7.63 billion in 2024. Analysts believe that it will go to an approximate USD 17.25 billion by 2030 equivalent to 14.56 percent of growth every year. This growth is being driven by changing habits and shifting consumer preferences by pet owners. Individuals are currently seeking intelligent technological solutions to manage the routine pet care processes.



 



Key reasons driving this market include:



● More dual-income families wanting easier ways to manage pet care.



● An increase in pet adoptions after COVID-19 among younger generations.



● Higher focus on pet health and wellness creating a need for customized care options.



Hurdles to Widespread Use



Smart pet gadgets are getting popular, but some obstacles still stop them from being used everywhere.




  1. Cost and Seen-Value



Let’s be real—these gadgets aren’t cheap. Many pet owners in growing economies, think of high-tech feeders or GPS collars as optional extras, not essentials they must have.



For example:



● A smart pet feeder can set you back $80 to $300.



● A GPS collar that keeps track of your pet’s health can easily run $150 or more. And that’s before adding in the monthly subscription fees.



Many pet owners feel the cost doesn’t quite match the benefits right now.




  1. Tech Setup and Ease of Use



Such devices require Wi-Fi, Bluetooth, or mobile data to work. However, this can be an enormous issue where internet connectivity is slow or patchy such as at rural locations or smaller towns. What is more, everyone knows tech. Integrating a clever pet camera with Alexa or Google Home is not necessarily quite as straightforward as it appears. Such a learning curve may send people away in favor of older pet owners who prefer a simple and no-fuss solution.



 




  1. Privacy and Security Concerns



The issue of data privacy is something that is easy to ignore yet worth being considered. Smart pet devices collect much personal data including trends in the health of your pet or even your daily routine at home. When such information is stored in the cloud it can be subjected to dangers such as hackers or unauthorized access. In 2024, the European Pet Technology Alliance reported the results of its research revealing that nearly 6 out of 10 users feared that their data is abused or that the devices they used are insecure.



 



Industry Innovations and Partnerships



Manufacturers are taking important steps to solve these problems.



● Building partnerships with vets' offices to bring better precision to pet wearables that meet medical standards.



● Using AI with online analytical tools to create pet care dashboards tailored to individual pets.



● Teaming up with communication companies to bundle services for tracking and connection.



Why People Are Using Smart Pet Devices




  1. Keeping Pets Safe and Easy Real-Time Tracking



GPS collars are some of the most common smart pet gadgets today. They help owners follow their pet’s location and movement through live maps and geofencing. This comes in handy for dogs that roam outside or get lost often.



Beyond location tracking newer smart collars are now able to:



● Check heart rate, body temperature, and activity stats.



● Spot unusual behaviors and notify owners about possible health concerns.



The smart pet collar industry had a market worth about USD 423 million in 2024 and could reach USD 1.03 billion by 2032. Experts estimate its growth rate at a CAGR of 10.8%.




  1. Automatic Feeders and AI Use



AI-powered feeders are changing how pet owners handle feeding routines. These systems:



● Release meals at set times with controlled portions.



● Let owners feed pets through apps when away from home.



● Monitor eating habits and adapt to pets' dietary requirements.



 




  1. Other high-end AI feeders are complemented by wearable pet devices to control feeding depending on the activity, weight, or health of a pet. These systems can be used effectively to regulate diets that are strict on pets with obesity, diabetes or allergies.



 




  1. Growing View of Pets as Family



People now view their pets more as family members. This shift pushes owners to spend more on pet wellness and lifestyle products. It also fuels demand for high-end smart tools like:



● Cameras with treat dispensers that are interactive.



● Toys that use motion sensors and AI to adapt.



● Tools that let owners talk to pets using voice commands.



Studies reveal that 74% of pet owners in North America are ready to spend money on smart tools to make their pets' lives better showing a shift toward accepting high-tech solutions.



Some exciting advancements include:



● Voice-assist features that let pets hear their owners' voices even when they are away.



● Use of facial recognition to tell pets apart and adjust feeding routines.



● Devices that connect to vet systems to share health updates .



These breakthroughs suggest a shift toward creating smart pet ecosystems instead of isolated gadgets.



The Future of Smart Pet Technology



In the coming years, the focus may reach beyond pets that live in homes. New uses are showing up in areas like:



● Tracking and managing livestock in farming and dairy.



● Veterinary research now uses wearables to monitor chronic conditions and to conduct clinical trials.



Cheaper costs improved connectivity, and easier-to-use devices are expected to make smart pet care more accessible to more people.



Predictions:



● The Asia-Pacific region may see the fastest growth because of urban development and increasing incomes.



● By 2030, experts believe more than 40% of pet owners worldwide will have at least one smart gadget to care for their pets.



● AI-powered pet tech might take the lead through tools that create behavior models and handle decisions .



Closing thoughts.



Smart pet devices bring together technology, care, and ease of use. With more families treating pets as part of the household, people are looking for new ways to take better care of them. Though challenges like cost and infrastructure still exist, the future of pet technology looks advanced, connected, and game-changing.



MarketGenics offers businesses tools to innovate, keep customers happier, and grow by sharing detailed market knowledge, customer trends, and future predictions.



Smart pet devices like GPS collars and automated feeders are becoming more popular. These tools use technology that affects everyday life in unexpected ways. As technology shapes human routines, it also changes how pets are cared for. Many now treat their pets like family members sparking greater interest in these gadgets. GPS collars let owners locate lost dogs, while AI-powered feeders ensure cats eat on schedule. These devices are no longer just extras but are becoming essentials people rely upon.



It’s clear that what started out as a quirky idea has now turned into something many people want. Pet owners want quick updates, ways to track health, and simpler options to manage regular care tasks. While there’s a lot of buzz around this, issues like expensive costs tough-to-use technology, and privacy concerns still come up. The market keeps growing, but embracing it isn’t without hurdles. To learn more and understand this area better, we could take a closer look using MarketGenics.



A Growing Market Ready to Uncover More



MarketGenics released a report saying that the global pet tech industry was valued at around USD 7.63 billion in 2024. Predictions suggest it could grow to USD 17.25 billion by 2030. This marks an annual growth rate of 14.56%. The rise comes from shifting habits and needs of pet owners, who want smarter ways to handle daily pet care.



Main factors driving this growth include:



● More families with two incomes looking to simplify pet care.

● A rise in pet adoptions among younger people post-COVID-19.

● Growing attention to pet health and wellness boosting demand for tailored care solutions.



Challenges to Broader Adoption



Smart pet gadgets are catching on, but a few things still hold them back from being used by everyone.




  1. Price and Perceived Value



Let’s be honest—these devices aren’t budget-friendly. In developing regions, lots of pet owners see gadgets like GPS collars or fancy feeders as luxuries instead of must-haves.



For example:



● A smart feeder might cost anywhere from $80 up to $300.



● A GPS collar that monitors your pet’s health costs at least $150, and that doesn’t even include the regular subscription fees.



Right now many people don’t think the price is worth what they get in return.




  1. Tech Installation and User-Friendliness



These gadgets rely on Wi-Fi, Bluetooth, or mobile networks to work right. In areas where internet connections are spotty, like villages or small towns, this becomes a serious issue. On top of that, not everyone gets how tech works. Setting up a smart pet camera to connect with Alexa or Google Home isn’t always straightforward.



This challenge might push people away older pet owners looking to avoid complicated setups.




  1. Worries About Privacy and Security



Many people ignore the importance of data privacy, though it's something they should think about. Smart gadgets for pets collect detailed data, like your pet's health patterns or even your routine at home. When this information is stored online, it creates risks like unauthorized access or hacking.



In 2024, research from the European Pet Technology Alliance revealed that 6 in 10 users felt uneasy about data misuse or unsafe devices. Such an apprehension is an indicator that change is necessary. Businesses must take action to enhance encryption that makes the privacy tools easier, or updating users on how their data is handled.



Advancement By Creation and Cooperation



Manufacturers have begun to make efforts to address these issues in fruitful ways.



● Collaboration with veterinary clinics assists in enhancing the precision of pet wearable that is created to satisfy health standards.



● The integration of AI with online technologies will generate personalized pet care dashboards according to the needs of an individual pet.



● Cooperation with the communication providers in order to monitor and keep in touch with pets.



 



Why People Use Smart Pet Devices




  1. Ensuring Pet Safety and Simple Tracking in Real-Time



One popular smart pet device today is the GPS collar. It helps pet owners monitor their pet’s movements and find their exact location using live maps and geofencing. This is useful for pets that wander off or get lost .



Newer smart collars now go beyond just location monitoring. They also:



● Measure activity levels, body temperature, and heart rate.



● Detect strange actions and alert owners to potential health issues.



The smart pet collar market had a value of about USD 423 million in 2024. By 2032, it may grow to USD 1.03 billion. Analysts predict its growth will happen at a CAGR of 10.8%.




  1. Automatic Feeders with AI Integration



AI-driven feeders are altering how pet owners manage meals.



● Dispense food at specific times with measured portions.



● Permit owners to deliver food through apps even at home when they are not at home.



● Monitor food habits and adapt to the nutritive requirements of pets.



High-tech AI pet feeders can now have wearable devices to tailor meal portions to the weight, health, or activity of a pet. These arrangements assist in situations where the diet of pets with obesity, diabetes or food allergies is to be taken seriously. Keeping Pets to be Family More individuals currently consider their pets to be family.

The psychological mindset causes pet owners to pay an extra cost on products that improve the well-being of their pets or its quality of life.




  1. Seeing Pets as Family Members



More individuals now believe their pets are family members. This psychological attitude prompts owners of pets to invest more in goods that enhance the health or the lifestyle of their pets. It also increases interest in premium smart gadgets like:



● Interactive cameras that double as treat dispensers.



● Motion-sensing toys powered by AI.



● Devices that help owners use voice commands to communicate with their pets.



Research shows 74% of pet owners in North America are willing to pay for smart tools to improve their pets' quality of life. This reflects a growing trend in embracing tech solutions.



Here are some notable innovations:



● Tools with voice-assist allow pets to hear their owners even if they're far away.



● Facial recognition helps in identifying pets and customizing feeding schedules.



● Devices link with vet systems to provide updates about pets' health.



These innovations indicate a shift toward building smart pet ecosystems rather than just standalone gadgets.



Looking Ahead at Smart Pet Tech



In the future, the focus might not stay limited to pets inside homes. New applications are already emerging in fields such as:



● Monitoring and handling livestock in agriculture and dairy.



● Wearable tech is now helping with chronic illness tracking and clinical trials in veterinary research.



Experts expect lower prices better internet access, and simpler devices to bring smart pet care to more households.



Predictions:



● Growth might pick up speed in Asia-Pacific. This change may be caused by urbanization and increase in income.



● Analysts believe that more than 40 percent of pet owners in the world by 2030 will be able to count on at least one smart device to take care of their pets.



● Artificial intelligence pet tech may take over. There might be the appearance of tools to simulate pet behavior and help in decision-making. Closing remarks Smart pet technology is a tech-pet-convenience product.



 



Final thoughts



Smart pet gadgets combine tech, pet care, and convenience in one package. As more families see pets as full members of the home, they want better solutions to care for them. Costs and infrastructure remain problems, but the future of pet tech promises to be innovative, connected, and transformative.



MarketGenics gives companies resources to innovate, satisfy customers, and expand by providing deep insights into markets, customer habits, and upcoming trends.








← Back to Blogs