Primary Research
Services

End-to-end project management for all primary research activities

MarketGenics is a full service research company that offers services that give a first-hand report of the consumer and business market. MarketGenics is a leading provider of primary market research services, helping companies in gaining important insights into consumer behavior, industry trends, and competitive environments. We enable businesses to make correct strategic decisions that propel growth by using tailored techniques and a data-driven strategy.

Primary Research Services

Our Expertise

Transforming Data into Strategic Insights for Business Success

Our specialty at MarketGenics.co is creating and carrying out research projects that are specific to the business requirements of our clients. We have experience in a wide range of sectors, including as consumer products, technology, healthcare, retail, and finance. Whether you require thorough competitor analysis, product testing, or customer feedback, our research approaches guarantee relevance and accuracy.

Our research solutions

Quantitative and Qualitative studies

Product Development

Launch tests | Concept tests | Product tests | Packaging Tests

CX Studies

Customer satisfaction | Customer transaction | Employee satisfaction | Net promoter score 

Tracking Market

Brand Health check | Communication test | Promotion test | BTL activity test 

Data Collection

CLT | Home placements | Focus Groups | Depth Interviews | Surveys | Telecalling | Mystery Shopping 

Data Handling and management

Our services here include Quality Data collection, Data entry, Data Processing and Data Mining

Analytics Support and Data Analysis

Our expert team gather valuable customer information, which helps in more accurate and deeper customer profiles that in turn support personalization and customization.

Steps in conducting research

  1. Understand Client’s Problem/Requirement
  2. MarketGenics provides a suitable research plan (methodology and sample plan)
  3. Decide of research instruments that help to ascertain the solution for the problem
  4. Execute data collection and quality checks
  5. Data processing
  6. Data Validation and Analysis
  7. Final report and presenting insights to client

Conducting Market Research

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