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Market Structure & Evolution |
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Segmental Data Insights |
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Demand Trends |
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Competitive Landscape |
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Strategic Development |
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Future Outlook & Opportunities |
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The global community-led growth (CLG) software market is experiencing robust growth, with its estimated value of USD 2.3 billion in the year 2025 and USD 10.6 billion by the period 2035, registering a CAGR of 16.5% during the forecast period. The community-led growth (CLG) software market is a sea of changes at the global level.

“Through the acquisition of Khoros, we’re not merely investing in the product, we’re reconstructing it,” stated Eric Vaughan, CEO of IgniteTech and Khoros, in July 2025, emphasizing their dedication to customer cooperation, AI-driven engagement, and ushering community leadership into a contemporary age of scalable, reliable interactions.
The expansion of such a community-led growth (CLG) software market is attributed to interactive community platforms that are capable not only of enhancing customer engagement but also greatly facilitating customer retention. As an instance, in September 2025 Khoros unveiled its AI-powered community analytics suite, which helps brands to monitor engagement, streamline discussions, and offer personalized insights to community members, thus increasing both platform effectiveness and user satisfaction.
The heavy adoption of digital-first strategies and the need for direct customer interaction have resulted in the demand for more sophisticated community-led growth software. A very recent example would be the community solution for enterprises by Bevy Labs, August 2025, a major global SaaS provider has chosen to implement it for scaling event-driven and peer-to-peer networking initiatives across its user base.
Besides that, higher standards for customer experience and brand loyalty, as well as considerations for data privacy and community moderation, are some of the reasons pushing organizations towards the implementation of scalable, secure, and integrated community platforms. The emergence of such a market is primarily because of the collaboration of innovation in technology, user-centric design, and strategic engagement leading to customer advocacy, retention, and revenue generation.
The worldwide community-led growth (CLG) software market has adjacent opportunities such as the gamification modules, integrated knowledge-sharing platforms, community analytics tools, loyalty and reward systems, and real-time feedback mechanisms. Having those adjacent markets on the table companies can not only accomplish their community engagement goals but also broaden their service offerings and solidify their brand ecosystems.


The global community-led growth (CLG) software market is progressively dominated by few big players. Such key players as Khoros, Salesforce Experience Cloud, Bevy, Guild, Common Room, and Higher Logic lead the way by offering AI-powered engagement platforms, providing real-time analytics, and giving scalable collaboration tools to their customers.
These firms put their money where their mouth is by offering highly specialized solutions that stimulate the innovation and the productivity of their clients. Khoros boasts of having Community Orchestrator, Brand Defender, and Intelligence Suite powered by AI, on the other hand, Guild and Bevy announce the event-centric, peer-to-peer community models. Using member analytics and segmentation, Common Room surfaces top contributors, thus deepening engagement and helping executives make data-driven decisions.
The community-led growth (CLG) software market is a better-off with the support from Government and R&D. The UK Government Digital Service (GDS) held Design System Day in October 2024, thus enabling various departments teams to jointly create UI components, exchange the best practices, and improve community collaboration.
Moreover, the major players are not stopping there but are also broadening the scope of their products with the help of integrated solutions like gamification, event orchestration, and predictive engagement tools to name a few most beneficial for retention, efficiency, and ROI. A recent innovation by IgniteTech in July 2025 introduced AI-driven moderation, real-time engagement scoring, and multilingual brand intelligence for Khoros, thus making the whole process of responding faster and thoroughly improving the quality of community content as well as increasing participation to a great extent.

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Attribute |
Detail |
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Market Size in 2025 |
USD 2.3 Bn |
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Market Forecast Value in 2035 |
USD 10.6 Bn |
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Growth Rate (CAGR) |
16.5% |
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Forecast Period |
2026 – 2035 |
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Historical Data Available for |
2021 – 2024 |
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Market Size Units |
USD Bn for Value |
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Report Format |
Electronic (PDF) + Excel |
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Regions and Countries Covered |
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North America |
Europe |
Asia Pacific |
Middle East |
Africa |
South America |
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Companies Covered |
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Segment |
Sub-segment |
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Community-Led Growth (CLG) Software Market, By Component |
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Community-Led Growth (CLG) Software Market, By Deployment Mode |
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Community-Led Growth (CLG) Software Market, By Feature Set/ Capability By Feature Set/ Capability |
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Community-Led Growth (CLG) Software Market, By Target User/ Use Case |
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Community-Led Growth (CLG) Software Market, By Monetization & Business Model |
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Community-Led Growth (CLG) Software Market, By Integration & Ecosystem |
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Community-Led Growth (CLG) Software Market, By Moderation & Safety Model |
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Community-Led Growth (CLG) Software Market, By Scale / Performance Tier |
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Table of Contents
Note* - This is just tentative list of players. While providing the report, we will cover more number of players based on their revenue and share for each geography
Our research design integrates both demand-side and supply-side analysis through a balanced combination of primary and secondary research methodologies. By utilizing both bottom-up and top-down approaches alongside rigorous data triangulation methods, we deliver robust market intelligence that supports strategic decision-making.
MarketGenics' comprehensive research design framework ensures the delivery of accurate, reliable, and actionable market intelligence. Through the integration of multiple research approaches, rigorous validation processes, and expert analysis, we provide our clients with the insights needed to make informed strategic decisions and capitalize on market opportunities.
MarketGenics leverages a dedicated industry panel of experts and a comprehensive suite of paid databases to effectively collect, consolidate, and analyze market intelligence.
Our approach has consistently proven to be reliable and effective in generating accurate market insights, identifying key industry trends, and uncovering emerging business opportunities.
Through both primary and secondary research, we capture and analyze critical company-level data such as manufacturing footprints, including technical centers, R&D facilities, sales offices, and headquarters.
Our expert panel further enhances our ability to estimate market size for specific brands based on validated field-level intelligence.
Our data mining techniques incorporate both parametric and non-parametric methods, allowing for structured data collection, sorting, processing, and cleaning.
Demand projections are derived from large-scale data sets analyzed through proprietary algorithms, culminating in robust and reliable market sizing.
The bottom-up approach builds market estimates by starting with the smallest addressable market units and systematically aggregating them to create comprehensive market size projections.
This method begins with specific, granular data points and builds upward to create the complete market landscape.
Customer Analysis → Segmental Analysis → Geographical Analysis
The top-down approach starts with the broadest possible market data and systematically narrows it down through a series of filters and assumptions to arrive at specific market segments or opportunities.
This method begins with the big picture and works downward to increasingly specific market slices.
TAM → SAM → SOM
While analysing the market, we extensively study secondary sources, directories, and databases to identify and collect information useful for this technical, market-oriented, and commercial report. Secondary sources that we utilize are not only the public sources, but it is a combination of Open Source, Associations, Paid Databases, MG Repository & Knowledgebase, and others.
We also employ the model mapping approach to estimate the product level market data through the players' product portfolio
Primary research/ interviews is vital in analyzing the market. Most of the cases involves paid primary interviews. Primary sources include primary interviews through e-mail interactions, telephonic interviews, surveys as well as face-to-face interviews with the different stakeholders across the value chain including several industry experts.
| Type of Respondents | Number of Primaries |
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| Tier 2/3 Suppliers | ~20 |
| Tier 1 Suppliers | ~25 |
| End-users | ~25 |
| Industry Expert/ Panel/ Consultant | ~30 |
| Total | ~100 |
MG Knowledgebase
• Repository of industry blog, newsletter and case studies
• Online platform covering detailed market reports, and company profiles
Multiple Regression Analysis
Time Series Analysis – Seasonal Patterns
Time Series Analysis – Trend Analysis
Expert Opinion – Expert Interviews
Multi-Scenario Development
Time Series Analysis – Moving Averages
Econometric Models
Expert Opinion – Delphi Method
Monte Carlo Simulation
Our research framework is built upon the fundamental principle of validating market intelligence from both demand and supply perspectives. This dual-sided approach ensures comprehensive market understanding and reduces the risk of single-source bias.
Demand-Side Analysis: We understand end-user/application behavior, preferences, and market needs along with the penetration of the product for specific application.
Supply-Side Analysis: We estimate overall market revenue, analyze the segmental share along with industry capacity, competitive landscape, and market structure.
Data triangulation is a validation technique that uses multiple methods, sources, or perspectives to examine the same research question, thereby increasing the credibility and reliability of research findings. In market research, triangulation serves as a quality assurance mechanism that helps identify and minimize bias, validate assumptions, and ensure accuracy in market estimates.
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