According to the report, the global superfood powders market is likely to grow from USD 6.9 Billion in 2025 to USD 14.4 Billion in 2035 at a highest CAGR of 6.8% during the time period. The booming consumer interest in functional nutrition, clean-label and organic sourcing, and formulation and distribution innovation are leading to global expansion in the superfood powders market. The health conscious consumers are demanding more plant-based, non-GMO, allergen-free superfood powders that promote immunity, gut health and mental well-being.
In 2024, Hiya released a chocolate-flavored greens powder that is based on 55 whole-food ingredients and intended to cover nutritional gaps in children, and Navitas Organics released its greens blend of spirulina, moringa and matcha in an eco-friendly package as an appeal to the wellness-conscious adult audience. The major retailers like Whole Foods and the supermarket chains have increased shelf space of certified organic blends of superfoods and ingredient traceability (using QR codes or labelling of origin) has become a value-added feature supported by trade associations and natural products councils. The increasing urbanization, increasing disposable income in the developing economies, and the growing e-commerce platforms guarantee that these offerings are delivered to more and more consumers.
One of the major forces behind the global superfood powders market is the current increase in the assimilation of these products in sports and performance nutrition. Fitness enthusiasts and sports people are resorting to powders rich in nutrients as a source of energy, recovery and endurance. In 2024, Garden of Life broadened its "Sport Organic Plant-Based Energy + Focus" superfood mix, which features the transition into the athletic nutrition category.
One of the restraints is the discrepancy in taste and texture which does not appeal to mainstream consumers despite the nutritional value. Naturally, many of the superfood powders are earthly or bitter in taste, which makes their adoption tough unless there are masking agents. In 2023, consumer reviews of chlorella-based powders of smaller U.K.-brands identified palatability as one of the main obstacles to regular use.
The new opportunity is the integration of superfood powders into functional food and beverage products, beyond the smoothie category, including baked goods, snack bars and ready to drink formulations. In 2024, Naked Juice by PepsiCo released a new line of superfood-infused smoothie in the form of a powder and this is an indicator of a great prospect in cross-category uses.
Prominent players operating in the global superfood powders market are Amazing Grass (Glanbia PLC), Bioglan (Vitabiotics Group), Bioriginal Food & Science Corp., Gaia Herbs, Garden of Life (Nestlé Health Science), Herbalife Nutrition Ltd., Ingredion Incorporated, Kuli Kuli Inc., Nature’s Way Products, LLC, Navcha Naturals, Navitas Organics, NOW Foods, Nutiva Inc., Organic Burst UK Ltd., Pure Synergy (The Synergy Company), Sunfood Superfoods, Superlife Co. Pte Ltd., Terrasoul Superfoods, The Green Labs LLC, Your Super, and Other Key Players.
MarketGenics is a global market research and management consulting company empowering decision makers from startups, Fortune 500 companies, non-profit organizations, universities and government institutions. Our main goal is to assist and partner organizations to make lasting strategic improvements and realize growth targets. Our industry research reports are designed to provide granular quantitative information, combined with key industry insights, aimed at assisting sustainable organizational development.
We serve clients on every aspect of strategy, including product development, application modeling, exploring new markets and tapping into niche growth opportunities.
800 N King Street Suite 304 #4208 Wilmington, DE 19801 United States.
+1(302)303-2617
info@marketgenics.co
3rd floor, Indeco Equinox, Baner Road, Baner, Pune, Maharashtra 411045 India.
sales@marketgenics.co
Table of Contents
Note* - This is just tentative list of players. While providing the report, we will cover more number of players based on their revenue and share for each geography
We will customise the research for you, in case the report listed above does not meet your requirements.
Get 10% Free Customisation