CAWI -Quantitative study for an electrical appliance

CAWI Quantitative Research
  • Name of the study  – Fan Evaluation Campaign
  • Research type – CAWI -Quantitative study

Project Details:

The client wanted us to do a campaign evaluation in 2 phases.

  • PRE campaign evaluation
  • POST campaign evaluation

The TG criteria:

  • Gender: Males, Females both
  • Age: 18 to 60 years
  • NCCS A
  • Buyers of Fans, Water Heaters, Air Coolers, Kitchen Appliances (fridge, mixie, blender, microwave, toaster, oven) in last 1 year

RESEARCH TYPE

CAWI – Quantitative study

CAWI – Computer Assisted Web Interview is part of a methodology of market survey in which survey is conducted based on a questionnaire provided to the respondent with a link, in a panel or a website. The responses given by the respondent get stored automatically, which later form the required data for market studies.

MarketGenics Success Story

Team MarketGenics completed this survey in 2 consecutive days with its team of experts based in the 4 places from which the respondents were required. Cities covered were Chandigarh, Kochi, Guwahati and Vijayawada and the total number of respondents was 220.