- Name of the study – Fan Evaluation Campaign
- Research type – CAWI -Quantitative study
The client wanted us to do a campaign evaluation in 2 phases.
- PRE campaign evaluation
- POST campaign evaluation
The TG criteria:
- Gender: Males, Females both
- Age: 18 to 60 years
- NCCS A
- Buyers of Fans, Water Heaters, Air Coolers, Kitchen Appliances (fridge, mixie, blender, microwave, toaster, oven) in last 1 year
CAWI – Quantitative study
CAWI – Computer Assisted Web Interview is part of a methodology of market survey in which survey is conducted based on a questionnaire provided to the respondent with a link, in a panel or a website. The responses given by the respondent get stored automatically, which later form the required data for market studies.
MarketGenics Success Story
Team MarketGenics completed this survey in 2 consecutive days with its team of experts based in the 4 places from which the respondents were required. Cities covered were Chandigarh, Kochi, Guwahati and Vijayawada and the total number of respondents was 220.