Supplements in Pet Dietary products are substances added to a pet’s regular diet that contain essential nutrients intended to improve its health. Pet health boosters are analysed under the National Animal Supplement Council (NASC) which awards a seal to manufacturers who meet the council’s standards.

Let’s be real—pet ownership in India has changed dramatically over the last decade.

It’s no longer just about feeding your dog or cat twice a day. It’s about wellness, prevention, and giving pets the same attention we give ourselves. And that’s exactly why dietary supplements have exploded onto the scene.

The Numbers Behind the Market

Here’s what you need to know about the Indian pet supplement space:

• Consumer Drivers: Rising disposable income, busier lifestyles, and the growing “pets as family” trend.
• Key Players:
  • Mars Petcare (Pedigree, Royal Canin, Whiskas)
  • Indian Broiler Group (Drools, Purepet)
  • Himalaya Herbal Healthcare
  • Heads Up For Tails

This isn’t a niche anymore. Supplements are on their way to becoming a mainstream category in Indian pet care.

What Pet Parents Are Buying

The range has grown beyond “just vitamins.” Here are the categories making waves:

• Vitamins & Minerals → immunity and bone strength
• Joint Support → glucosamine, chondroitin, MSM for mobility
• Omega Fatty Acids → healthier skin, allergy relief, heart health
• Probiotics & Prebiotics → digestion and gut balance
• Multivitamins → all-round daily health
• Calming Aids → stress relief during travel, storms, or vet visits

Simply put, supplements are moving from luxury to necessity.

Why Pet Owners Care

Here’s the impact, broken down:

• Less joint stiffness → pets stay active longer
• Better coat and skin health → fewer allergies, less shedding
• Stronger digestion → happier stomachs, fewer vet visits
• More energy → improved vitality overall

The real story? Supplements are shifting from fixing problems to preventing them.

The Catch

And here’s where it gets real.

Not every supplement suits every pet. Dosage matters. Overdoing it can be harmful. Which is why the golden rule is simple: always consult a vet before adding supplements to a pet’s diet.

Responsible usage is what separates a health booster from a health risk.

The Big Takeaway

Pet dietary supplements in India are moving from “nice-to-have” to essential for preventive pet care.

What matters here is not simply selling more products, but helping pet parents understand why supplements matter, prioritizing quality, and encouraging responsible use.The brands that will really stand apart are the ones that explain things clearly, make choices less overwhelming, and earn the kind of trust that lasts.

Bottom line: Pet parents don’t just want products. They want confidence. And supplements, when used right, provide exactly that.