Why Retail Audit Matters
The most superior marketing plans cannot work in case of poor execution at the retail level. Retail audits close the strategy-execution gap.With MarketGenics Retail Audits, you can
Make sure that your products are in the right time and in the right place.
Discover disappeared sales prospects.
Track the uniformity in price across the destination.
Monitor activities of competitors in real time.
Enhance brand awareness and shopping performance.
Key Benefits
Better Distribution Efficiency.
Determine market gaps in product availability and move strategically on the retail front.
Improved Shelf Visibility
Know the way your products are merchandised and maximize the shelf placement.
Competitive Intelligence
Be ahead of them in a competitor pricing analysis, promotions and in-store tactics.
Data-Driven Decision Making
Measure up informed decisions with real-time and correct retail data.
Greater Sales performance.
Turn knowledge into doing and progress more sales at point-of-sale.
What We Measure
In our retail audit service, we focus on key performance indicators and they are:
Numeric and weighted distribution.
Out-of-stock analysis
Share of shelf measures and visibility measures.
Discount tracking and pricing.
Planogram compliance
Branding and in-store promotions.
Feedback and insights into retailers.
Why MarketGenics
Customized Research Design: Tailor-made Solutions to suit your business objectives.
Extensive Field Network: We have a panel of trained field investigators that audit urban markets, semi-urban and rural markets.
Pan-India Presence and extensive market penetration.
Technological-Empowered Collection of Data.
Real time data capture, geo-tagging and image validation
Robust Quality Checks: The combination of data through multi-level validation provides quality and reliability of data.
Insightful Reporting: We provide actionable reports and dashboards including clear recommendations- not data only.
Let’s Strengthen Your Retail Strategy
Gain complete visibility into your retail ecosystem and make smarter, faster decisions.
Partner with MarketGenics today for impactful Retail Audit Research.