Primary Research

Home Audit Research Services

MarketGenics use not only the conventional research approaches but also rather prove the theory behind consumer behavior. Our Home Audit Research Services offer brands with a peep into the real-life home setting on the actual use, storage and experience of products. We decode consumer behaviour where it matters most.

Market Research Consumer Insights Validation Studies Actionable Reporting

What is Home Audit Research?

Home Audit Research is a detailed and observational research approach in which our trained researchers visit homes of the consumers to study:

The method provides real and impartial information which cannot be obtained by use of survey and focus groups only.

Product usage habits
Storage patterns
Brand preferences
Consumption frequency
Decision-making triggers

Why Home Audit Matters

The value of getting to know your consumer in his/her natural habitat assists you:

Determine actual consumption trends.

Identify undiscovered needs and potentials.

Confirm product placement and package performance.

Learn brand recognition and brand change.

Embark cultural and lifestyle effects.

MarketGenics’ Approach

We have a systematic, structure and flexible approach at MarketGenics:

Research Design: We tailor the audit framework, according to your category, objectives, and target audience.

Participant Recruitment: Respondents that are well vetted based on your purposes of interest (Target Group).

In-Home Observation: Our researchers also conduct product audits, pantry checks, usage demonstrations, contextual interviews as an when required.

Documentation: All proper documentation is maintained like as Photos & videos (with consent), Real-time observations, Behavioral notes

Insight Generation: All observations are converted into actionable insights, consumer personas and strategic recommendations

Industries We Serve

Our Home Audit Research is the most successful in:

FMCG (Food, Beverages, Personal Care)

Packaged Foods & Bakery

Home Care & Cleaning Products

Healthcare & Wellness

Consumer Durables

What You Gain

Better Understanding of Consumers.

Product and Packaging Optimization Concepts.

Shopper Journey Mapping (Pre and post purchase).

Innovation Opportunities

Better Differentiated Marketing and Positioning Strategies.

Why Choose MarketGenics?

Skilled field research and team in India.

Good qualitative and observational studies expertise.

Personalized research designs.

Quality reporting using visual evidence.

Not merely information but action oriented.

Let’s Explore Your Consumer’s World

If you want to understand how your product truly lives inside your consumer’s home, we’re here to help.

Market Research • Surveys • PR

Get insights, visibility and validation — delivered fast and with zero hassle.

Whether you’re launching a product, testing a market, or strengthening brand credibility, MarketGenics handles everything—survey design, data collection, expert analysis, and press-ready reports.

✓ End-to-end survey execution (PAN-India panels)
✓ Insightful reports + press releases to boost brand visibility
✓ Fast turnaround with expert guidance at every step

Talk to our team

Need a quick estimate, feasibility check, or a customised research plan? Share your details and our team will respond within one business day.