Primary Research

Competition Mapping Research

In fast-evolving markets, competitive intelligence is not optional — it’s essential.

In the modern dynamic market place, brands do not simply compete on the basis of price or product functionality but compete on the basis of perception, positioning, innovation and consumer relevance. Competition Mapping Research assists companies in having a clear picture of how they are doing in relation to their competitors, and also points out any strategic opportunities to prevail.

At MarketGenics, we develop Competition Mapping Research studies, which are based upon data and which give you a 360degree snapshot of your competitive environment - and which will allow you to focus positioning, reinforce differentiation, and grow in a sustainable manner.

Market Research Consumer Insights Validation Studies Actionable Reporting

What does Competition Mapping Research mean?

Competition Mapping Research is a systematic research methodology involving evaluation of major competitors using such important business and brand variables as:

The result is an unambiguous competitive model or visual map indicating the positioning of the brands in the minds of consumers, and where whitespace could be found.

Brand perception and positioning.
Innovation and product portfolio.
Pricing strategy
Distribution reach
Interpersonal communication and messaging.
Customer experience
Strengths and weaknesses
Market share indicators

Importance of Competition Mapping

Markets are crowded. Assumptions are risky. Strategies devoid of competitive clarity result in budget wastages.

Competition Mapping assists you in:
Determine Your Real Competitive Set: Your greatest rival is not necessarily what you think it is sometimes. We find direct and indirect competitors.
Learn about Perceptual Positioning: The comparison of your brand to others on such attributes as quality, value, innovation, trust and performance is seen through the eyes of the consumers.
White Spaces (Gaps in the Spot Market): Find untapped needs or un-serviced niche that your brand can capture.
Refine Brand Strategy: Position, communicate and product strategize on the basis of actual competition understanding.
Portfolio Decisions and Support Pricing: Adapt pricing levels and product specifications to best fit your market.
Enhance Go-to-Market Strategy: Build muscle launch plans on competitor strengths and weaknesses.

How MarketGenics Conducts Competition Mapping Studies?

Step 1. Objective Alignment: We start with your category dynamics, business objectives, and business challenges.
Step 2. Competitive Landscape Identification: The competitive universe that we define comprises:
  • Direct competitors
  • Emerging challengers
  • Substitutes
  • Regional or niche players
Step 3. Research Design: Depending on what you want to achieve, we implement:
  • Large sample consumer perception mapping (quantitative surveys).
  • Extensive interviews (category experts / trade partners)
  • Focus group discussions
  • Online listening and secondary research.
  • Retail audit (when necessary)
Step 4: Attribute and Perception Mapping: The brands are measured by attributes measured in terms of carefully chosen attributes, including:
  • Quality perception
  • Value for money
  • Innovation
  • Accessibility
  • Trust & credibility
  • Emotional connect
Step 5: Strategic Vision and Opportunity Discovery: We do not only present the charts, but we give some actionable insights and business-ready suggestions.

Why Choose MarketGenics?

Integrated qualitative + quantitative skills.

Effective primary research facilities.

In-house research design (no template-based reports)

Strategy-first insights into action.

Professional research and analytics team.

Make Smarter Competitive Moves.

Being prepared to outposition your competitors?Collaborate with MarketGenics in mapping, measuring and winning.

Market Research • Surveys • PR

Get insights, visibility and validation — delivered fast and with zero hassle.

Whether you’re launching a product, testing a market, or strengthening brand credibility, MarketGenics handles everything—survey design, data collection, expert analysis, and press-ready reports.

  • ✓ End-to-end survey execution (PAN-India panels)
  • ✓ Insightful reports + press releases to boost brand visibility
  • ✓ Fast turnaround with expert guidance at every step

Talk to our team

Need a quick estimate, feasibility check, or a customised research plan? Share your details and our team will respond within one business day.