Primary Research

Claim Research Study

Make your product claims credible - credible claims make credible brands.

In this day and age of competitive market, conspicuous propositions are noticeable but credible propositions develop faith. Claim Research assists brands to test, prove and solidify product or service claims in advance, prior to market introduction. No matter the claim; is it Number 1 in Quality, it is Clinically Proven, faster Results or Preferred by 8 out of 10 Users, each claim should be supported with credible consumer evidence.

We look forward to developing strong claim validation research at MarketGenics and we would be happy to design research that enables you to reduce risk and maximize the communication effectiveness of your messaging.

Market Research Consumer Insights Validation Studies Actionable Reporting

What is Claim Research?

Claim Research determines the validity of a product claim as:

It assists brands to evade regulatory issues, false communication and reputational risks - and to have marketing messages that reach to the cores of consumers. Claims can be of various types like as Superiority claims (Better than leading brands), Performance claims ("Works in 7 days"), Sensory claims ("Best taste"), Preference claims ("Most preferred brand"), Comparative claims, Utilitarian and practical claims, Checking of pack, label and communication etc.

Believable and credible
Applicable in the target audience.
Separating with competition.
Interested in the fact of purchase.
Statistically supportable

Benefits of Claim Research

Stronger Brand Credibility: Authenticated assertions increase consumer confidence and brand equity.
Lower Legal / regulatory risk: Make sure that you have statistically sound claims.
Practicing more Persuasive Communication: Determine what statements will most appeal to your target audience.
Competitive Advantage: Make important points of distinction.
Easy-going Marketing Choices: Run campaigns when you know that your assertions are supported by facts.

How MarketGenics Conducts Claim Research?

At MarketGenics, the validation of the claims is designed, rigorous, and opinionated:

Objective & Claim Definition: We work together with the client’s team to ensure that the claim, competitive standards, and validation requirements are well-defined.
Selection of Research Design & Methodology: We plan quantitative surveys, product testing studies, or blind comparisons or controlled usage tests depending on the type of claim.
Sampling & Data Collection: We sample appropriate target consumers and provide representative and statistically valid results. The data can be collected by means of the Internet, telephone, in-depth interviews or by using in-home usage tests (IHUTs).
Statistical Validation: We use the relevant statistical tests to identify claims that will pass the test of statistical significance and be reliable to be communicated.
Communication Optimization Insight: In addition to validation, we consider believability, clarity and impact - assisting in refining language to make most of an impact.
Coherent Reporting and Recommendations: Our reports offer easily justifiable conclusions and recommendations to marketing and legal teams.

Why MarketGenics?

Good quantitative and statistical skills.

Personalized claim validation structures.

Consumer-focused testing methodology.

Clear, justifiable methodology.

Claim Research is not merely the art of making a point - it is the art of creating a brand that the consumers can trust.

Worth proving your next great thing? Communicate with confidence and credibility through the assistance of MarketGenics.

Market Research • Surveys • PR

Get insights, visibility and validation — delivered fast and with zero hassle.

Whether you’re launching a product, testing a market, or strengthening brand credibility, MarketGenics handles everything—survey design, data collection, expert analysis, and press-ready reports.

  • ✓ End-to-end survey execution (PAN-India panels)
  • ✓ Insightful reports + press releases to boost brand visibility
  • ✓ Fast turnaround with expert guidance at every step

Talk to our team

Need a quick estimate, feasibility check, or a customised research plan? Share your details and our team will respond within one business day.