When one of India's most iconic tea brands came to us, they had a powerful legacy but a critical question: How do consumers truly perceive us today?
A leading tea brand with a 140+ year old legacy wanted more than just data. They wanted clarity on where they stood in the minds of consumers, and a roadmap to grow stronger.
The Challenge
In a fiercely competitive tea market, even heritage brands can't afford to assume loyalty. Our client needed a comprehensive view of brand awareness, perception, trust, equity, and competitive positioning of the brand — all in one study.
That’s where MarketGenics stepped in.
Our Approach
We conducted a comprehensive Brand Health Assessment—covering:
• Awareness & salience vs competition
• Brand perception, trust & equity
• Consideration → preference gaps
• Triggers, barriers & reasons for lapsing
• Consumer segmentation—from advocates to rejecters
Target Audience
400 consumers across Indore, Bhopal, Jabalpur, and Gwalior region were interviewed through semi-structured in-person interviews.
What We Delivered
A complete view of the brand journey—from awareness to preference, with clear drop-offs at each stage, how the brand performs vs. key players, what consumers truly think and feel about the brand, where the brand needs improvement, including why consumers choose, avoid, or stop using the brand
The Result
From Day 0 to final presentation in just 28 days, the brand walked away with actionable intelligence to sharpen their branding, refine their communication strategy, and strengthen consumer loyalty.
At MarketGenics, we don't just deliver reports — we deliver decisions.
💡 Is your brand due for a health check? Let's talk.