Primary Research
Deciphering Consumer Behavior to Drive Retail Success.
As a part of your marketing efforts and strategies from the stage where a customer decides to buy your product to the stage where the real purchase is made, the retail environment serves as the last border. MarketGenics goes further than what clients tell us in answer to questionnaires and surveys. Shop Simulation is our way of showing you how retail works by recreating it.
Shop Simulation represents a very innovative research approach. This is make-shift shopping experience. This can be either creating a physical mock-up of a store aisle, a VR shelf, or a web-based e-commerce simulator. Shop Simulation helps you to create the setting for decision-making just like shopping in real life. In this case, we observe how consumers make their choices, compare prices and prices, and behave when faced with the product packaged by you and by your competitors.
Traditional research methods have often depended on consumers being able to remember their past shopping behavior, which can be affected by biases in the way people remember past purchases. Shop Simulation takes this one step further.
Contextual Accuracy: Researching shopping behavior in a natural environment produces the genuine behavior and reactions of consumers in the moment, as opposed to people remembering how they would react in a situation.
Competitive Setting: Unlike conventional research, there are no isolated or isolated presentation of products in a research process. The methodology used in shop simulation allows the product to be presented among competitive products.
Beyond Words: This research analysis is not restricted to words spoken by consumers; it also captures the physical activities such as time spent on finding a product, eye movements, and many others.
Low-Risk Research: Shop Simulation gives companies the chance to examine how the changes would influence the consumers in simulated conditions before making any considerable investments in changes.
Our expertise lies in the application of behavioral science to the retail sector. This enables us to provide you with a dependable model of how consumers make decisions. The steps involved in our system are as follows:
Establishing the Context: We analyze the retail environment you want to study, be it a supermarket, a boutique, or an online shop, so that it reflects the current real situation in the market you are interested in.
Recruiting Relevant Respondents: We choose participants that correspond with the profile of your average buyer. This ensures that their behavior is representative of the actual behavior of potential customers in your market.
The Shop Phase: We assign to the participants concrete shopping goals. We observe and analyze their behavior while shopping. We note down the aspects that attract their attention and influence their purchasing decisions.
Using Data to Provide You with Clear Recommendations: We analyze the funnel of conversion to find out the value of your product design, price, and those factors that might lead to the users' switching to a competitor's product.
Shelf-Impact Studies: Assessing how your product design, packaging becomes noticeable in a competitive environment with many brands around.
New Product Launch Optimization: Finding an optimal price and distribution strategy in order to maximize trial.
Point-of-Sale (POS) Testing: Testing the effectiveness of the merchandising elements.
Category Management: Learning how customers navigate the category as a whole which will help in refining your retail mix and presence.
At MarketGenics, we can develop a retail promotion strategy based on retail behaviors you will witness.
Whether you’re launching a product, testing a market, or strengthening brand credibility, MarketGenics handles everything—survey design, data collection, expert analysis, and press-ready reports.
Need a quick estimate, feasibility check, or a customised research plan? Share your details and our team will respond within one business day.