Social Research

Social & Government Research Services

At MarketGenics, we provide evidence-based research solutions for government agencies, non-governmental organizations, and social organizations. Our social and government research services support policy-making, program review, and citizen-sensitive decision-making.

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Social research in rural India
Social and Government Research Services

The Importance of Social and Government Research

Good governance and social development cannot be achieved solely from assumptions. They need data, field evidence, and actionable information.

Get a feel of citizen needs and behavior.
Determine the efficacy of policies and plans.
Discover implementation gaps.
Spur inclusive and sustainable development.

Our Key Research Offerings

Policy Impact Assessment
Baseline & Endline Studies
Socio-Economic Surveys
Citizen Satisfaction and Feedback Surveys
Program Monitoring and Evaluation (M&E)
Rural & Grassroots Research

Research Methodology

We adopt a hybrid method, combining quantitative and qualitative research to capture both scale and ground-level context.

  • Large-scale field surveys
  • In-depth interviews (IDIs)
  • Focus group discussions (FGDs)
  • Ethnographic studies
  • Digital and mobile-based data collection

Case Studies: Real Impact on Ground

MarketGenics has conducted large-scale, high-impact social and government research across India. As a third-party agency for NITI Aayog, we evaluated awareness and efficacy of PM welfare schemes among more than 3,000 respondents in Tier 2 and Tier 3 villages.

We completed a government infrastructure and public health study in Chennai with Princeton University, covering more than 2,500 respondents to assess public utility usage and satisfaction. We also partnered with Spice Money to understand digital financial adoption in villages, focusing on card usage, assisted transactions, and barriers to trust.

In addition, we conducted a rural feasibility study for a startup offering Hindi-medium online BBA/MBA programs, identifying strong demand for vernacular, mobile-first education.

Who We Work With

  • Ministries and government departments
  • Public Sector Undertakings (PSUs)
  • Non-governmental organizations and development agencies
  • International research academies and universities
  • CSR foundations

Why Choose MarketGenics?

  • Intense field network in urban and rural India, including Tier 3 areas
  • Established expertise in extensive government research
  • Extensive experience in rural and grassroots research
  • Actionable insights, not just data
  • Commitment to quality, transparency, and timelines

Building Stronger Policies Together

MarketGenics is your reliable research partner, whether you are developing a new welfare scheme or reviewing an existing program.

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