There are different ways to carry out market research. One of the most commonly and effective ways of doing market research and consumer surveys is CATI. CATI is a successful example of how technology is improving the way we conduct market research in today’s time. With CATI, you get accurate and high quality data in a short frame of time. CATI is definitely a smart requirement to your organization’s research toolkit.
Let’s know more about CATI and its benefits:
CATI stands for “computer-assisted telephone interviewing,”. Today, it is one of the most efficient methods of doing surveys and has replaced the modern telephone-based survey methods. It is a process of doing research in which an interviewer reads a questionnaire available on a computer screen, and the answers of the respondents are entered as they go.
With a CATI approach, interviewers use a telephone to contact the respondents, and get the answers as per the questions visible on the screen. In CATI surveys, trained interviewers are required to question respondents via a computer-generated script. Each respondent’s answer is entered into a computerized system directly.
Why CATI is more preferred than a normal telephonic interview?
At MarketGenics, our team has extensive experience of conducting global quantitative research via telephone (CATI) as well as online (CAWI). We also conduct face to face quantitative research or CLT research. We have conducted a number of surveys using CATI research method. Get in touch with us