Key objective of this research is to do KAP (Knowledge, Attitude and Practices) mapping for TRAINER BRA & BRALET categories from the perspective of end-users
Respondents should be both influencers & retailers.
We adopted KAP research methodology. The survey work was completed in three modules.
A (KAP) (Knowledge, Attitude and Practices) survey is a quantitative method of survey in which there is a set of predefined questions formatted in a standardized questionnaire. The responses filled in provide access to quantitative and qualitative information. A KAP survey essentially records an “opinion” and is based on the “statements” made by the respondents. In other words, the KAP survey reveals what was said and accordingly a market report is prepared on users’ opinions,
We were given a week’s time to complete this project. While connecting with 500 respondents and getting the responses in the online questionnaire was comparatively easy, the problem was more on the depth interviews of the respondents. Many of them were not willing to take part in the interview, many did not prefer to show their wardrobe. It was a time-consuming affair to convince the respondents to take part in the interview. But, our team was efficient enough to connect with the right target audience and could fulfill the requirement of the client. We took 10 days to complete the project instead of 7 days and the end result was completely up to the client’s satisfaction.
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