To launch a quantitative study for a health & nutrition brand. To understand what IPL viewers remember about advertisements after watching IPL matches. What do they recall about the advertising creatives of a health and nutrition brand (including logo, commercials) that they had seen during the match? Also, to recall all the immunity and health brands that they had seen/recollect during IPL matches
Respondents MUST BE SOCIAL MEDIA USER of any of Facebook / Instagram / Twitter/LinkedIn and viewers of IPL matches
We adopted CATI -Quantitative study methodology for this project.
MarketGenics Team used the help of tele-callers based in the locations as mentioned above. The questionnaire/script was provided to them with the necessary technical guidance.
The entire survey was completed in record 2-days time, covering 200 respondents. Plus, all necessary requirements by the client were fulfilled. 80% of the respondents were back-checked by our team in collaboration with the client. Genuine IPL viewers, as required for the study, were interviewed.