- Project for a health and nutrition brand
- Research type: CATI -Quantitative study
To launch a quantitative study for a health & nutrition brand. To understand what IPL viewers remember about advertisements after watching IPL matches. What do they recall about the advertising creatives of a health and nutrition brand (including logo, commercials) that they had seen during the match? Also, to recall all the immunity and health brands that they had seen/recollect during IPL matches
Respondents MUST BE SOCIAL MEDIA USER of any of Facebook / Instagram / Twitter/LinkedIn and viewers of IPL matches
- Gender – Male [75%] & Female [ 30%]
- Age Group – 13 to 55 years – equal representation across age
- Location: Delhi Mumbai Chennai Bangalore
- Sample size : 50 for each location
- Total sample size: 200
- Timeline : 2 days
We adopted CATI -Quantitative study methodology for this project.
The Work process
MarketGenics Team used the help of tele-callers based in the locations as mentioned above. The questionnaire/script was provided to them with the necessary technical guidance.
MarketGenics Success Story
The entire survey was completed in record 2-days time, covering 200 respondents. Plus, all necessary requirements by the client were fulfilled. 80% of the respondents were back-checked by our team in collaboration with the client. Genuine IPL viewers, as required for the study, were interviewed.