The objective of the project is to taste 4 variants of chocolates, out of which one is a new variant. The respondents who participated in this survey needed to give an honest feedback of all the 4 variants. The idea was to find out whether the new variant of the chocolate had received a good feedback or not before its launch.
We adopted face-to-face/in-depth interview method for this particular project. Our team leaders based in Pune and Hyderabad did a wonderful job of selecting the right respondents to participate in the interview. Each respondent was given few sample packets of the client’s chocolates, including other chocolate brands for tasting purposes, prior to the interview. After the tasting round, the respondents were asked questions related to the chocolate brand. The questionnaire was prepared by us. Face to face interview was conducted with the respondents on Zoom and all responses were noted down. All the responses were compiled and a final response report was handed over to the client. This project was completed in 5-days’ time.
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