In market research, CAWI is one of the major components of interviewing respondents for the collection of data. This research method is used for the detailed collection of data for further market research analysis. Let us know more CAWI market research technique.
CAWI stands for Computer Assisted Web Interviewing. This is a method where an online questionnaire or a web page is provided to the respondent. The questionnaire can ve designed in a multi media format too, like any other wepage and helps the respondent to get a brief understanding about the product or service he/she is questioned about.
In this Internet surveying technique, the interviewer follows a script provided in a webpage. The questionnaires include text content, pictures, audio and video clips, including links to other web pages, etc. The program is made in such a way that the flow of the questions is based on the answers provided, and as per the information known about the participant.
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