To understand what IPL viewers remember about advertisements after watching Rajasthan Royals and Royal Challengers Bangalore match on 17th October’2020. What do they recall about the advertising creatives of a newly launched of sanitary napkin brand (including logo, commercials) that they have seen during the match? Also, to recall all the brands that they have seen/recollect during last IPL match between RR and RCB .
We adopted CATI Quantitative Research Methodology for this project.
We prepared the questionnaire/script for the tele-calling purpose and all necessary technical guidance was given to the team.
The entire survey was completed in record one-day time, covering 120 respondents. Genuine IPL viewers, as required from the study, were interviewed. To check the accuracy of the data, backcheck of the respondents along with their responses were taken after the survey by our supervisors, in association with the client.