Empowering Healthcare Access: MarketGenics' Telecalling Strategy for Medical App Download Success

In the wake of the Covid-19 pandemic, the healthcare landscape has undergone a rapid transformation. With hospitals overwhelmed and physical consultations becoming a challenge, a reputed health group launched a 24-hour medical app aimed at providing patients with round-the-clock access to medical services. This innovative solution allowed users to consult doctors online, order medicines, and book lab tests—all from the comfort of their homes.

To ensure the success of this app, the health group sought to increase downloads and usage. They turned to MarketGenics.co, known for its expertise in market research and tele-calling services, to execute a targeted campaign that would encourage widespread adoption of the app. The challenge was clear: influence thousands of people across India to download and retain the app on their phones.

Project Overview

The primary goal of this project was to boost the number of app downloads within a tight one-month timeline. The app was available for both Android and Apple users, and the success metric was straightforward: the number of installations made using a unique referral code, with the app remaining installed for at least 15 days.

MarketGenics.co was entrusted with covering 50,000 respondents across India, ensuring that each download was genuine and tracked accurately.

Methodology: Tele-calling to Drive App Downloads

To achieve the project’s ambitious goals, MarketGenics.co employed a tele-calling approach. This method was chosen for its ability to provide a personal touch, directly reaching potential users and explaining the benefits of the app.

The project was divided into phases, with the initial phase focusing on training the tele-calling team. The core team at MarketGenics.co provided comprehensive training to tele-callers, guiding them through the process of downloading the app, using the referral code, and effectively communicating the app’s benefits to potential users.

Once trained, the tele-callers began reaching out to a wide range of respondents across India. They were equipped with a list of genuine contact details, allowing them to target individuals who were more likely to be interested in downloading the app. The tele-callers explained the convenience and safety of using the app during the pandemic, emphasizing how it could help users access medical services without leaving their homes.

The Challenges and Triumphs

Covering 50,000 respondents across a vast country like India is no small feat. The project required not just persistence but also an understanding of the diverse demographics and regional differences across the nation. Despite these challenges, the MarketGenics.co team rose to the occasion.

Through a combination of personal connections and referrals, the team successfully convinced a significant number of respondents to download the app. The correct referral code was used in each instance, ensuring that every download was tracked and credited accurately.

The final results were a testament to the effectiveness of MarketGenics.co’s strategy. The tele-calling campaign not only met the project’s objectives but also demonstrated the power of direct communication in driving user engagement and adoption.

Conclusion: MarketGenics.co’s Commitment to Excellence

This project is a prime example of how MarketGenics.co leverages its expertise in tele-calling and market research to deliver outstanding results for its clients. By combining strategic planning, rigorous training, and a deep understanding of the target audience, MarketGenics.co was able to successfully influence thousands of people to embrace a new healthcare solution during a critical time.

As the digital landscape continues to evolve, MarketGenics.co remains committed to helping clients navigate these changes with innovative, data-driven solutions. Whether it’s through tele-calling, surveys, or cutting-edge research methodologies, MarketGenics.co is dedicated to driving success and delivering value.