CATI is one of the most popular methods in Market Research for data collection. It stands for ‘Computer Assisted Telephone Interviewing’.
CATI is a method of conducting research on the basis of an online questionnaire set up on a computer screen, which the interviewer asks to respondents and the responses given are filled-in in the questionnaire. In market research, CATI is basically a telephonic interview based on an online questionnaire – be it B2B or consumer. The data or responses of the participants are input directly on to a system, which can be analysed later.