Mystery Shopping Meaning
Mystery shopping is also referred as secret shopping. It involves visiting a selected retail store or service outlet as a customer or a mystery shopper and report back on the shopping experience of that store. Mystery shoppers basically give an opinion of their experience at the outlet and is an essential segment of market research.
Mystery shopping is a method of research which the businesses want to access their quality of products, quality of services, quality of sales, promotional materials, add-ons, customer services, including accessing regulatory compliances and gathering specific information about a market or competitors.
For all industry domains, it is necessary to conduct a mystery shopping research to improve. Mystery shopping can be used in any industry, from B2C and B2B. Such research is typically used in retail, hotels, movie theaters, restaurants, and fast-food chains, retail goods manufacturers, and e-commerce. Mystery shopping can also be done for banks, gas stations, automotive manufacturers and dealerships, transportation services, real estate, apartments, health and fitness clubs, and so on.
Why is Mystery Shopping Important?
Mystery shopping is very essential for all industry domain, especially the retail sector.
If your retail outlet is on sales of products or services, then your sales definitely depend on the customer’s experience and loyalty. Customers play an important role in the growth of your business.
Here are the reasons why you need the Mystery Shopping is important:
1.Helps you improve customer service
2. Helps you to excel behavior
3. Increase Consistency
4. It will maintain the overall work environment
5. Help in handling Irate Customers
6. In-depth Understanding of Customer Experience
It is possible to improve your business when you get an idea on what your customers want. This is possible through practical insights gained through the mystery shopping program. With the feedback from the mystery shoppers, you can improve your customer service, your products and services for the overall growth of your business.
Mystery Shopping with Team MarketGenics
As a full-fledged market research company, MarketGenics is providing a whole range of market research services, right from data collection, data management and analysis to final market research reporting. This includes Mystery Shopping too. Get in touch with us here if you have any requirement of Mystery Shopping for your business. You can also send us a mail at firstname.lastname@example.org.