Team MarketGenics is associated with one of the country’s largest and most trusted companies pioneering in poultry farming, a reputed brand that provides high-quality hygienic chicken and eggs. The chickens are processed in a state-of-art processing plant which is FSSC 22000 certified and FSSAI compliant to ensure the highest quality of products. The outlet sizes are typically 200-250 sq.ft.
To reach to this level it has taken a lot of efforts and hard work and the brand never compromises on any bit in its quality, and hence the brand wished to assess the stores they are present in from a customer point of view.
This Mystery shopping/audit was done by MarketGenics India Private Limited.
Objective of Mystery audit was to improve the customer experience while visiting the brand’s stores in various locations.
To carry out the mystery audit, our research team prepared a list of parameters as per the requirement of the client so as to get an overall idea of the customers’ experience in the stores.
A rating scale from 1 to 5, where 1 means “Not at all good” and 5 means “Very Good” was considered for each of the first group of parameters. The second group of parameters has a choice of yes/no for an answer.
The audit was conducted without the knowledge of the store keepers/owners. Keeping in mind the parameters mentioned above, our team member visited each of the brand’s stores in Bangalore and in Hosur. With the help of our field team, the mystery audit was carried out in a smooth manner.
The detailed findings of the mystery audit of this popular brand with proper analysis was presented on the following attributes:
Based on the findings and analysis, the brand was able to take actionable recommendations for the brand to enhance its customer experience and operational effectiveness.
MG SocialCare Foundation is the social welfare division of MarketGenics.co. An empowerment platform for all through skill training and employment opportunities.
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