In reactive marketing, all promotions or marketing of a business is done on the basis of consumers’ actions and trends at real time, meaning as and when they happen. With the help of reactive marketing, you can actually market your brand or products in those areas where people are actively searching for similar products. It’s a form of marketing where you can convert your marketing efforts into sales.
How is this possible?
In reactive marketing, businesses use promotional tactics like referrals, discounts, offers which actually appeal to the consumers emotionally. In reactive marketing, there is no prior planning and propaganda, no clear agenda, goal or budget in mind. There is no kind of pre-designated budget. Expenses are incurred depending on the situation. Such a type of marketing is done abruptly as and when it is required.