The Impact of Influencer Marketing on Brand Perception How Influencer Marketing Shapes Brand Perception: Insights and Strategies Influencer marketing has become a potent tool for brands to engage with their audiences in the current digital era. Influencers, or people with a sizable online following, have emerged as important forces in influencing consumer behavior and brand perception as a result of the growth of social media. Let’s examine the…
Category Evaluation Study for a Leading Skincare Brand Category Evaluation Study for a Leading Skincare Brand by MarketGenics In today’s competitive beauty industry, consumer insights are essential for understanding brand perception and shaping future product strategies. A leading skincare brand recently partnered with MarketGenics to conduct a Category Evaluation Study to gain a deeper understanding of consumer perceptions of their brand, the key market forces shaping the beauty industry, and…
The Art of Small Business Branding: Creating Lasting Impressions The Art of Small Business Branding: Creating Lasting Impressions Building a strong brand is a transformative journey for any small business, setting the foundation for recognition and growth. It’s about connecting with your audience in a way that is both genuine and impactful. By focusing on core values and consistent practices, small businesses can cultivate a brand that not…
Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand MarketGenics.co recently completed a significant Central Location Test (CLT) for a renowned whisky brand, targeting a crucial but often overlooked segment of the market—consumers from Tier 3 towns. This audience, consisting largely of individuals from the labor class, rickshaw pullers, and others with modest livelihoods, forms the backbone…
MarketGenics at the 32nd Annual MRSI Seminar MarketGenics at the 32nd Annual MRSI Market Research Seminar: A Hub of Insightful Discussions and Networking The Market Research Society of India (MRSI) recently hosted its 32nd Annual Market Research Seminar at the prestigious Taj Lands End in Mumbai. Held on September 23rd and 24th, 2024, this event gathered professionals and thought leaders from the world of market research, providing an…
MarketGenics India to Join the 32nd Annual Market Research Seminar by MRSI
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