Market Research Trends Archives

Useful
Readings

All
Blog
Our Research Projects
Secondary Research
Success Stories
Voice of People

The Rise of Customized Beauty: Consumer Demand for Personalized Skincare and Makeup

The Rise of Customized Beauty: Consumer Demand for Personalized Skincare and Makeup The Rise of Customized Beauty: Consumer Demand for Personalized Skincare and Makeup Introduction Beauty is no longer one-size-fits-all. In recent years, the customized beauty industry has emerged as a dominant trend, transforming how brands formulate, market, and deliver skincare and makeup products. Consumers increasingly demand personalized products tailored to their unique skin types, tones, and preferences....

Blog, Secondary Research

The Boom of K-Beauty and J-Beauty: Global Expansion and Market Dynamics

The Boom of K-Beauty and J-Beauty: Global Expansion and Market Dynamics The Boom of K-Beauty and J-Beauty: Global Expansion and Market Dynamics “East Asia’s Beauty Revolution: Redefining Global Standards” Introduction In the last decade, K-Beauty (Korean Beauty) and J-Beauty (Japanese Beauty) have transformed from niche trends into global industry phenomena, reshaping how consumers across continents perceive skincare and beauty routines. Known for their emphasis on innovation, quality ingredients,...

Success Stories

Understanding the Premium Push in India’s Retail Market for Kitchen & Bath Fittings

Understanding the Premium Push in India’s Retail Market for Kitchen & Bath Fittings Dealer Evaluation Study: Understanding the Premium Push in India’s Retail Market for Kitchen & Bath Fittings As the Indian home renovation and interior décor market evolves, MarketGenics’ new dealer evaluation study provides valuable insights into the retail landscape for kitchen sinks, bathroom fittings, and related product categories. The study examines consumer preferences, sales patterns, and...

Blog, Secondary Research

Impact of Augmented Reality (AR) and Virtual Try-Ons on Online Cosmetic Sales

Impact of Augmented Reality (AR) and Virtual Try-Ons on Online Cosmetic Sales Impact of Augmented Reality (AR) and Virtual Try-Ons on Online Cosmetic Sales “From Screen to Skin: The Augmented Reality Beauty Boom.” Introduction The beauty industry has undergone a technological transformation in recent years, with Augmented Reality (AR) and Virtual Try-On (VTO) solutions redefining how consumers shop for cosmetics online. No longer limited to physical stores, brands...

Blog, Secondary Research

The Role of Electric Vehicles in the Future of Smart and Connected Transportation Systems

The Role of Electric Vehiclesin the Future of Smart and Connected Transportation Systems The Role of Electric Vehicles in the Future of Smart and Connected Transportation Systems The transport industry is changing ecologically and digitally as the global movement towards sustainable development picks up steam. Electric vehicles (EVs) are at the centre of this change, serving as essential nodes in intelligent and networked transportation ecosystems in addition to...

Blog, Secondary Research

Consumer Perceptions and Barriers to Electric Vehicle Adoption in Emerging Markets

Consumer Perceptions and Barriers to Electric Vehicle Adoption in Emerging Markets Consumer Perceptions and Barriers to Electric Vehicle Adoption in Emerging Markets The global push for sustainable transportation has brought electric vehicles (EVs) into the spotlight. However, while adoption rates in developed countries are accelerating, emerging markets still face critical roadblocks. Affordability, infrastructure, and consumer trust remain the biggest barriers, but the picture is more nuanced than it...

Older Posts