Consumer Research: what, why, how & by whom? What is consumer research? Consumer research is the process of gathering and analyzing data about consumers and their preferences and habits in order to better understand them and create more effective marketing strategies. This includes gathering information about target markets, such as demographics, age, gender, income, and […]

7 Steps to do aMarket Research Market research is the process of collecting and analyzing information about customers, competitors, and the market in order to better understand and inform business decisions. It involves gathering data about the target market, such as demographic information, purchasing habits, and preferences, as well as understanding the competitive landscape. Market […]

What is Sentiment Analysis in Digital Marketing? What is Sentiment Analysis in Digital Marketing? When we talk about sentiments, of course, the word itself carries a heavy meaning, something that we connect with human emotions. But, have you ever wondered, how SENTIMENTS in today’s time are associated with businesses as well? Sentiments have taken over […]

New Product Packaging New Product Packaging: Tips, Principles, and Considerations After all the time, money, and effort you’ve spent to make the product just right, you still have one last step to take—creating the perfect packaging. Besides your marketing efforts to promote your products with their quality, your packaging design plays a significant role in […]

3 Reasons Why Businesses Should Prioritize Market Research:Press Release 3 Reasons Why Businesses Should Prioritize Market Research 40% of business initiatives fail because of poor data quality. DesignRush reached out to experts to discover why businesses should prioritize market research in 2022. MIAMI, March 31, 2022 /PRNewswire-PRWeb/ — Gartner reports that poor data quality is why 40% […]