A concept test can help in saving lot of your time and money to get your ides right. A concept test helps in refining a product/service/concept/design on the basis of getting feedback directly from the end customers or target market.
Whether you are launching a new product or service or whether you want to modify your present product or service, it is always beneficial to go for a concept testing. With concept testing, you have an idea on the requirement of your customer segments and gain valuable insights of your product or idea. Concept testing is defined as a research methodology that involves asking prospective customers questions related to your concepts and ideas of a product or service before actually launching it. Whether you want to test a single concept, or compare different concepts , it is better to execute it beforehand to avoid mistakes. When you get an accurate feedback. it becomes easy for you to modify and improve the concept. Basically in concept test, you evaluate whether your idea is feasible or not and how you can improve your idea to meet the expectations of the customers. Concept testing is done both with online surveys as well as qualitative research (such as focus groups or in-depth interviews).
Contact us for Concept Test. MarketGenics is involved in conducting concept testing for your brand.
Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment.