Consumer research is conducted in a variety of ways, depending on the type of data the researcher is trying to collect. Common methods include surveys, interviews, focus groups, observation, and data analysis. Surveys are one of the most common methods used in consumer research, as they provide the researcher with quantitative data from a large sample size. Interviews are another common method of consumer research, as they provide the researcher with qualitative data that can be used to gain insights into consumer behavior. Focus groups are also used to gain a better understanding of consumer attitudes, opinions, and behaviors. Finally, observation and data analysis are used to analyze consumer trends and identify patterns in consumer behavior.