Top 10
Market Research Companies
in India

Top 10 Best Market Research Companies in India

In today’s fast-paced business climate, understanding market dynamics, consumer behavior, and industry trends is critical for making sound decisions. Market research companies play an important role in supplying these insights, enabling businesses to stay ahead of the competition. India’s fast expanding economy has made it a hotspot for market research services. Here, we showcase the top ten market research companies in India (in no specific order) who have demonstrated their skill and dependability in providing complete industry intelligence.

Top 10 Market Research Companies in India

1. Nielsen India

Nielsen India is a market leader in worldwide measurement and data analytics. With a strong presence in India, they provide insights into consumer behavior and media consumption to assist businesses make informed decisions. Their experience spans a variety of industries, including FMCG, retail, and media.

2. Kantar IMRB

Kantar IMRB, part of the Kantar Group, is one of India’s oldest market research firms. They are well-known for their comprehensive data collection and processing skills, which enable them to deliver meaningful insights into consumer behavior, media consumption, and brand performance.

3. IPSOS India

IPSOS India provides a diverse range of market research services, such as public opinion polling, sociological research, and market analysis. Their high methodological rigor and unique techniques make them a reliable partner for firms seeking in-depth insights. 

4. GfK India

GfK India focuses in providing data and analytics to the consumer and retail industries. Their innovative analytics and research approaches assist firms in identifying market trends and consumer preferences, allowing them to make data-driven decisions.

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5. Hansa Research Group

Hansa Research Group is well-known for providing bespoke research solutions adapted to each client’s specific demands. Their experience spans multiple industries, including media, automotive, and healthcare, giving unique insights that inform strategic decisions.

6. Majestic MRSS

Majestic MRSS is a top independent market research firm in India. They provide a wide range of services, which include qualitative and quantitative research, digital research, and analytics. Their client-centric approach guarantees that the insights they provide are both relevant and actionable.

7. RNB Research

RNB Research is a full-service market research firm with an emphasis on emerging markets. They offer a variety of research services, including consumer research, business-to-business research, and social research, to help clients understand and manage complicated market environments.

8. MarketXcel Data Matrix Pvt. Ltd

Market Xcel Data Matrix Pvt. Ltd. provides full market research solutions, such as data collecting, analysis, and reporting. Their creative research methodology and strong data analytics capabilities make them a popular choice for many firms.

9. TNS India

TNS India, part of the Kantar Group, offers high-quality market research services in a variety of industries. Their grasp of customer behavior and market dynamics enables organizations to build effective strategies for achieving their objectives.

10.  Market Genics India Pvt Ltd

Market Genics India Pvt Ltd. ( completes our list. They have established themselves as a reputable market research organization by providing a variety of services such as consumer insights, brand analysis, and competition intelligence. Their dedication to providing high-quality data and relevant insights has gained them recognition as one of India’s leading market research firms.

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The market research scene in India is brimming with experienced and innovative firms. Whether you are a large organization or a small business, collaborating with these top market research firms can offer you with the critical insights you need to remain competitive and expand in today’s dynamic industry. Each of these companies contributes a distinct set of skills and knowledge, guaranteeing that you may discover the ideal partner for your specific research requirements.

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