Marketgenics.co is involved in offering varied types of market research services and studies for your business growth. The company has developed its own methodologies of carrying out research works as per clients’ recommendations. Our strategic approach helps us to deliver quality results and better insights. Right from adopting quantitative, qualitative, and hybrid research methodologies for the collection of accurate responses from respondents to the final market analysis and reporting, we have been able to make a mark in the Research domain with a number of successfully completed research projects within a short span of time.
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This is a project for one of our clients who is associated with a popular Refrigerator brand, The client has developed some concepts to design and launch an up-graded version of the Refrigerator. Before the launch, the client wished to […]
Concept Test for a Payment Gateway Provider:: Qualitative In-Depth Interviews A popular payment gateway is currently putting together a new offering targeted at SME merchants in India. Five marketing concepts were formulated and the client wanted to see as per […]
Blend Test for a New Blend Vs Key Competition: End-to-end Research Name: Blend Test for a New Blend Methodology: CLT along with Monadic Sequential (Blind form without exposing the brand name) End to end research project The project was taken […]
Name: Feedback of a daily soap on a HINDI GEC Method: Quantitative and Qualitative Research Method Objective The objective of the study was to get viewers’ feedback of a popular TV soap shown on a popular entertainment channel in India. […]
Name: Clothing Brand Review Research Method: In-Depth Interview Objective Team MarketGenics was asked to carry out a review project of a reputed clothing brand for men. We were asked to connect with male respondents of the 4 zones covering the […]
Project for a health and nutrition brand Research type: CATI -Quantitative study Objective To launch a quantitative study for a health & nutrition brand. To understand what IPL viewers remember about advertisements after watching IPL matches. What do they recall […]
Address verification study for a cosmetic brand Research method: Fieldwork & questionnaire method The Project Details This study was to find out customers who are using a particular cosmetic brand and retailers who are selling products of this cosmetic brand. […]
Name: Student Survey Research Methodology: Online Questionnaire Objective of the survey The objective of the survey was to find out how students in the grades of 6 to 12 prefer online mode of study, whether with animated videos or content […]
Name: Download a Medical App Methodology: Tele calling Project Details “Finding difficultly in reaching hospitals? Don’t worry. Download XXXX app and consult doctors online from your place. Order medicines and book lab test and get delivered at your place.“ Due […]
Name: Sanitary Napkin Brand After Launch Post IPL Research type: CATI -Quantitative study Objective of the Project To understand what IPL viewers remember about advertisements after watching Rajasthan Royals and Royal Challengers Bangalore match on 17th October’2020. What do they […]
