Research Highlights

What happens when one of India's most popular comfort foods ventures out of its comfort zone? Think noodles... but not the regular dish of spicy, savory noodles. Instead, imagine soft

Play With Your Food: In the modern world, snack shapes are the secret weapon of all brands. Remember, when you were a child, you were told by your elders, "Don't play

In the modern competitive food retail environment, product quality is just one aspect of customer experience. But the issues of store hygiene, interactions with staff, handling of products, presentation, and

The mere execution of a campaign is just halfway through the process. The important questions arise post-campaign launch. Has it boosted brand awareness? Has it impacted the consumer’s perception of

Indian beauty and skincare industry is under a major transformation and growth due to shifting preference, modern lifestyle and growing influence of social media platforms. A Category Evaluation study by

Creating a premium product is only half the battle in today’s fiercely competitive luxury alcohol market. The real challenge is to understand how the consumer perceives the brand, what drives

Consumers today are not just buying products in the health and nutrition space, they are buying trust. Every color, symbol, word and packaging element impacts how a brand is perceived.

The skin care industry is one of the fastest-changing consumer industries, which has products that are tested for effectiveness in the lab environment but also among consumers for an extended

Due to the increase in awareness of gut health as an integral part of overall health, MarketGenics was approached by a prominent German manufacturer of homeopathic medicines to conduct a product

With severe competition in the snacking market today, identifying why consumers choose one snack over another has never been more critical. MarketGenics.co recently undertook a Consumer Behaviour & Product Evaluation

For the fourth year running, one of India's most inspiring award shows — organized by a leading media company — has been bringing recognition to the best in cuisine, travel,

In an era where pet owners are increasingly discerning about what they feed their companions, product palatability has emerged as a decisive factor in purchase decisions. A prominent Indian pet

When one of India's most iconic tea brands came to us, they had a powerful legacy but a critical question: How do consumers truly perceive us today? A leading tea

Our client is one of the diversified conglomerates with a formidable presence in five major business areas including Pharmaceuticals, Beauty and Cosmetics, Food, Wellness and Skill Development. It has always

Over the last several years the luxury gin category in India has undergone a considerable development as a result of the evolving consumer tastes and preferences, the trend related to

In the modern competitive snacking market, the analysis of what exactly can lead a consumer to make a specific decision is of great significance. Recently, at MarketGenics.co, we did a

The packaging perception of the consumers is another brand marketing feature that needs to be known, particularly in a competitive category such as packaged breads. MarketGenics India Pvt. Ltd. has

MarketGenics is an expert advisory and research firm to uncover deep consumer and stakeholder insights. As a reliable partner to businesses, organizations, and agencies, we help create data-driven plans that

The User Insights Study was conducted by MarketGenics.co on behalf of a leading healthcare brand dealing with senior-specific goods and services. This brand offers various offline and online services that

The new dealer assessment research conducted by MarketGenics is a valuable resource in the context of the Indian home renovation and interior decor market where the kitchen sinks, bathroom fittings,

In the current fast-changing banking environment, it is necessary for banks to understand their customers' behaviours. Our client, one of India's prominent private sector banks, decided that the time had

In a constantly evolving beauty and skincare industry, understanding consumers’ experiences is vital to companies looking to develop a competitive advantage. As consumers trends are continuously changing, companies must stay

As a global leader in the elevator and escalator industry, our client offers elevators, escalators, and automatic building doors, along with maintenance and modernization solutions that enhance the life cycle

For the past ten years, our client, a well-known tea brand, has become a beloved name in thousands of households across the country. With a strong presence in every corner

MarketGenics conducted an interesting consumer study that consisted of a blend test on two distinct alcohol blends of a reputed brand. The objective of the study was to get authentic consumer

In the current highly competitive hair care market, brands should always be innovating and adjusting to satisfy changing consumer tastes. One of our reputable clients in the Fast-Moving Consumer Goods

In a dynamic and changing market such as dry fruits, dates have become a popular choice for health-conscious customers. Dates are more than a snack with great flavor and taste

By considering celebrity endorsement, a well-known Food Brand aimed to increase both brand awareness and market share in the highly competitive food industry. The client approached MarketGenics.co to conduct a Celebrity

Our client, a prominent battery swapping network in North India, wanted to measure customer satisfaction and identify any improvement opportunities with their service. They engaged Marketgenics India Pvt Ltd to

Digital learning solutions are rapidly becoming the core of today's classrooms, amid the shifting educational landscape. Our client, a major education company, was interested in evaluating the effectiveness of their

A well recognized milk brand from South India found itself in a predicament when it experienced a decrease in demand for one of its products - flavored milk, when the

In today's highly competitive FMCG environment, brands are constantly working to find ways to stand out on shelf. The design of packaging is extremely important in attracting consumers and shaping

Delhi NCR and Mumbai exhibit a mixture of cultural diversity and changing urban lifestyles, indicating a need for businesses to understand consumer preferences. MarketGenics recently conducted an in-depth consumer immersion